DATA PROTECTION STATEMENT

At Gunpit.com, we protect your privacy. This Privacy Notice contains information about how your personal data is used at https://www.gunpit.com and is intended to inform you about our products and services and sell them to you and to maintain, improve and administer our products and services in order to provide you with the best Gunpit.com experience whenever you interact with us online.

In accordance with the European General Data Protection Regulation and local applicable laws, this Privacy Notice provides information about how Gunpit.com collects, uses, protects, discloses and deletes your personal data (collectively, we refer to it as ‘processing’ or ‘processing’ in this Privacy Notice). We also inform you how you can contact us to exercise your rights under the law.

YOUR PERSONAL DATA

WHAT INFORMATION DO WE COLLECT AND WHAT DO WE USE IT FOR?

• Identity data: this is information we use to identify you and make sure you are who you say you are. This includes: name, email address, unique customer number, password, social media IDs and your device's digital fingerprint
• Contact information: this is information we use to contact you and send you your products, give you information about offers, tell you what's going on with us and answer your questions. For example: phone number, shipping and billing address, email address, Messenger ID, social media name.
• Social media information: this is information we use to understand you better, to build a better relationship with you as a customer, to focus our marketing efforts on messages that you will find useful and interesting (based on your online behaviour) and to optimise your social media interactions with Gunpit.com. This includes all social media information that is publicly available, for example: social media usernames, social media interactions and posts, your ‘Likes’ and other responses, your social media connections, your photos. We get this information directly from the social media network (e.g. Facebook, Instagram etc.).
• Device information: this is information we use to protect our network and improve our services and performance. For example: IP address, date and time of visit, how long you were on the website, the referrer URL (if you accessed our website via another website or an advert), the pages of our website you visited, your browser type, device type, versions, operating system.
• Purchase information: this is information we use to process your order. For example: your shopping basket, payment information (credit card number), delivery information, shipping and billing address, customer order number, purchase history. 

PURPOSE

WHY DO WE USE YOUR INFORMATION?

We use your personal data to give you as a consumer the best experience of Gunpit.com, and we are constantly working to improve that experience so that you will continue to like our brand and products.
More specifically, we use the personal data for the following:

• To sell you our products and services: We use your personal data to process your purchase order, make sure we receive your payment, fulfil the requirements of our terms and conditions (to sell you products), deliver the products you have ordered, possibly exchange products for you and refund you money.
• Information about our products and services: We use your personal data to send you communications and updates about our products and services based on your preferences, interests, participations and communities. When you purchase our products, we will contact you without your separate consent to provide you with information about our products and services (service emails). This is in our ‘legitimate business interest’ to ensure that our business can continue to thrive.
• Storage of your personal data: We keep your personal data until you ask us to delete it. After 24 months, we anonymise your personal data.
• Protecting our products and services: As a business, we can only continue to thrive if we protect our corporate and business interests. This includes ensuring that orders and payments are legitimate (fraud prevention), that our marketing strategies are targeted to the right audience and with the right messages. As a consumer of our products and services, your information will be used to help us achieve these goals so that we can continue to provide you with the best products and experiences. This is in our ‘legitimate business interest’ to ensure that our business can continue to thrive.
• Delivering a consistent premium experience: We collect and store certain information from you and from your devices, terminal equipment and browsers (using a ‘cookie’, pixel tag or other targeting technology. This enables us to remember how you prefer to browse and shop on our websites. It also enables us to provide you with relevant information tailored to your needs. For more information on how we use online tracking technologies such as cookies, tags and other codes, please see the section on ‘cookies’.

GUNPIT.COM

WHO DO WE DISCLOSE YOUR PERSONAL DATA TO?

We also disclose the personal data you provide to us to those service providers who help us provide you with the best possible experience. As a responsible corporate citizen, we may be required to disclose your information to the following types of entities (as permitted and required by law):

• Government and Law Enforcement: To government authorities and/or law enforcement personnel if required for the purposes set out in this notice, if required by law, or if required to legally protect our legitimate interests in accordance with applicable laws.
• Partners: We may have joint programmes, events or promotional campaigns with other companies on their websites or applications. Our partners will only use your personal data if we have your consent for them to do so. If you do not wish to have your personal data collected by or disclosed to companies other than Gunpit.com, you can always choose not to participate in such programmes, promotions or events.
• Advisor to prospective buyers: In the event the business is sold or incorporated into another company, your personal data will be disclosed to our advisors and to any prospective buyers' advisors and to the new owners of the business.

TRANSFER OF PERSONAL DATA

WHO DO WE TRANSFER YOUR PERSONAL DATA TO?

We disclose your personal data to data processors outside Denmark, at our discretion.
 

LEGAL BASIS

WHAT IS THE LEGAL BASIS FOR US TO USE YOUR PERSONAL DATA AS DESCRIBED?

We also disclose the personal data you provide to us to these service providers who help us provide you with the best possible experience. As a responsible corporate citizen, we may be required to disclose your information to the following types of entities (as permitted and required by law):

• Your consent: When you register, purchase products, you consent that we may use the personal data you provide to us to fulfil the purposes we have described to you in accordance with this notice. We store the authorisation you give us to use your personal data in a specific way. For example, your consent to receive marketing messages, your consent for us to disclose your data to third parties, your consent for us to transfer your data to another location.
• Contractual obligations: We process and use your personal data to fulfil our contractual obligations so that we can provide the requested products and services to you.
• Legitimate interests: We process and use your personal data to fulfil and improve our products and services, send you marketing messages and questionnaires for research and development purposes.
• Legal compliance: We process and use your personal data to comply with legal requirements under applicable law.

YOUR RIGHTS

HOW CAN YOU EXERCISE THEM?

As a consumer living in Denmark, you have the following rights in relation to your personal data under the GDPR. Please know that we will fulfil your requests to the extent required by law; however, in some cases where the law requires us to keep your data as is, we may refuse to fulfil your requests. In this case, we will inform you of our reasons for doing so.

Access to your personal data

You have the right to request access to your personal data. This includes information about:

• Complaint to an authority/regulatory body: If you are not satisfied with the way we have handled your consumer rights or our privacy principles, you have the right to lodge a complaint with a supervisory authority in this country.
• Deletion of your personal data: If you no longer wish to interact with us or you do not want us to hold your personal data, you have the right to request that we delete all your personal data from our systems. Please note, however, that there may be legal requirements that we must comply with that may force us to deny your requests or to retain certain information.
• Restricting the use and processing of your personal data: You also have the right to ask us to stop using your personal data in a certain way (for example, if you do not want us to profile you for marketing purposes or send you marketing messages).  

QUESTIONS AND COMPLAINTS

HOW DO YOU CONTACT US?

If you want quick help with your account information, access to personal data, correction or deletion, please contact customer service by email: info@gunpit.com.

DATA PROCESSORS

COOKIE STATEMENT

WHAT ARE COOKIES?

Cookies are small text files that are stored on your computer or mobile device when you access a website. In this section, for practical reasons, we use ‘cookies’ as a collective term for techniques such as cookies, flash cookies and web beacons. They take up little space and disappear automatically when they expire. Some cookies expire at the end of your session, while others are stored for a certain period of time.
 

WHAT DIFFERENT COOKIES DO WE USE?

The most important cookies are the necessary cookies. They are important because they help you navigate the website and use basic functions. Functionality cookies enable you to save your shopping basket and store your shipping information so you can checkout and pay faster. Performance and analytics cookies are used to improve our website. We also want to show you relevant offers. For this purpose, we collect browsing data, which may be linked to a unique identifier to understand how you interact with our website across different platforms as described in our Privacy Notice. Interaction cookies are used to allow you to interact with social media or submit reviews. Targeting cookies, advertising cookies and social media cookies record your preferences so that you are shown relevant adverts outside our website. In addition, social media cookies can be used to track your activity on social media platforms.
 

WHY DO WE USE COOKIES?

We mainly use cookies to ensure that your visit to our website is as pleasant as possible and for advertising-related purposes when you visit other websites in the future. Below you can see a more detailed overview of the types of cookies we use and why:

• Necessary cookies: are essential and help you navigate, move around the website and see certain features (for example, these cookies ensure that your shopping basket is saved throughout the checkout process). These cookies are necessary for the core functionality of the website. These cookies are stored for the duration of the browsing session.
• Functionality and Analytics cookies: can provide you with an even better customer experience (e.g. these cookies help save and remind you of your shopping basket). These cookies enable us to analyse the use of the website so that we can measure and improve performance. Cookies may be placed by us or a third party on our behalf and are stored for the duration of your browsing session.
• Advertising and Social Media cookies: remember your product and purchase preferences or help support marketing efforts in other ways. These cookies enable us to share data, such as what you like, with our advertisers so that the adverts you see are more relevant to your preferences (sometimes referred to as ‘targeted cookies’). They help us understand the purchasing behaviour of visitors to our website. This enables us to continuously improve our website to make shopping easier and more enjoyable and to improve the marketing material we send to our customers. They are used so that you can tell us what you think. These cookies allow you to like us or recommend us on social media. But you can also advise our other potential customers by rating and reviewing our products.

HOW DO I DELETE COOKIES?